The Machine

The Machine is the digital extension of Corporate Porn. It gathers the words, acronyms, and stock phrases of organizational language, strips them of their usual context, and turns them into images.

It doesn't correct what you write, and it doesn't decide which words are right or wrong. It isolates them, exhibits them, and returns them in a different form, making visible again what runs through our work without being heard anymore.

An overused word. A phrase that shows up in every presentation. An acronym everyone uses and no one could explain anymore.

Users enter their porn fragment, either by typing it or by saying it out loud. They get fifty characters: enough to recognize a phrase, too few to hide behind an explanation.

La Machine combines your text with fonts, colors, and backgrounds drawn from the visual world of Corporate Porn.

With the swiper, you can browse a sequence of graphic interpretations. Each combination changes the tone, shifts the meaning, and opens up a different reading of the original fragment.

There is no right answer. There's only the one that, in that moment, best captures what the words are trying to say.

Once you've chosen it, your artwork can be downloaded, shared, and posted to the wall.

Fragment by fragment, an open, collective collection takes shape:not a ranking of the worst offenders, but a map — a vision of how organizations speak, think, and present themselves.

Every artwork is personal. The archive that holds them is about all of us.